Joel is a serial entrepreneur who has been building businesses since 2006, with a strong background in the automotive industry. His ventures in Europe and the Middle East include vehicle export and import, auto accessories trading, and a luxury car club. Known as The King Of Supercars, Joel is a car enthusiast, digital creator, and influencer based in Dubai.

In addition to the automotive industry, Joel has been an entrepreneur in digital production, a VIP members club, event management, real estate, amusement games, personal training, and a mobile phone company.

Originally from Finland, Joel has become a key figure in Dubai's automotive scene, creating high-quality social media content that resonates globally. Since launching his Instagram in 2012, he has leveraged his talent for engaging content to form successful collaborations with numerous companies.

Currently, Joel and his wife, known as the
Queen Of Supercars, have several luxury car brands in their garage, making it a haven for car enthusiasts.

“In this digital age, content is king.”
Says Joel.

Joel has always been interested in creating luxurious content with very positive vibes. His huge passion for luxury vehicles stands out in his feed. The message of his posts is always creative, motivational, confident, and supportive.

Instagram frequently changes its algorithms, so it's necessary to study the latest updates, including editing styles, background music, video length, filters, hashtags, etc. This helps you reach your niche and the correct audience each time you post.

the-king-of-supercars-the-meisters-club-private-jet

“It's not about the tools, but how you use them”, Says Joel.

Just to take photos and videos, you need to learn a lot of different things, such as; angles, light, shadows, cropping, posing, camera modes, focus, zoom etc.

Contact: management@thekingofsupercars.com

“It’s not amount of posting,

it’s about the quality” Says Joel.

Exactly. It's important to pay close attention to your content from start to finish. This might take time, but it'll definitely make your work better.

These days, you can make professional content using the best phones available. Joel usually uses the latest iPhone for his daily content.